An assignment in my web development class at The George Washington University asked each student to independently design a social media campaign for a social or political cause. We were to choose a mission/message, define our audience, goals, and platforms.
Designed for Twitter
Text in Tweet will include a brief description of Article 19 of the UDHR and the hashtag #HumanRightsareBasicRights
Designed for Pinterest
Text of post will include a brief description of Article 26 and the hashtag.
Designed to be a Facebook banner
The campaign encourages people to take any of the creative works and display it on their social media.
Designed for Instagram
Designed for Instagram
All Instagram posts will have lengthly descriptions of its corresponding article in the UDHR, a call to action, and the hashtag.
This campaign aims to increase awareness and support of the Universal Declaration of Human Rights among youth, the rising generation, and today’s society. In times where the perception of the basic human rights of others are being questioned, this project aims to fully equip tomorrow’s leaders with firm knowledge of universal human rights to have a lasting positive change.
Social media has made its way into the daily lives of everyone — young, old, poor, or rich. The mission’s primary audience is youth, and according to the U.S. Department of Health and Human Services, teens use Facebook, Instagram, and Twitter most frequently. In addition to utilizing those social media platforms, we will also be present on Tumblr, Pinterest, Snapchat, and other rising platforms as they emerge. This will expand our audience to not only youth, but to a larger reach as well.
SMART Goals for June 2017
- Reach 500 followers on Instagram.
- Reach 400 followers on Twitter.
- Maintain retweet average of 30 shares per Tweet.
- Maintain a daily engagement average of 300 views, and 50 likes per Tweet.
- Maintain average repin on Pinterest of 20 per post and gain 100 followers.
- Reach an overall usage of the hashtag #HumanRightsareBasicRights of 5,000+ times across all platforms.
- Be recognized by a leader in advocacy/activism.
- Increase user engagement by people using the campaign’s banners on their Facebook/Twitter.